Safe Lock - KPN (2017-2018)

The Netherlands is a small country with more bikes than people. In recent years we are seeing an increase in serious bike accidents involving mobile phone usage. For children as many as 1 in 5 accidents involve mobile phone usage. As a telecom provider, KPN wants to take its responsibility and contribute towards raising awareness that cycling and using your phone don’t go together anymore.

That's why they developed Safe Lock: a smart bicycle lock that is linked to an app which blocks the smartphone user’s network as soon as the bicycle is unlocked. Instead of opening and closing the lock with a key, the cyclist uses the app to do so. As soon as the lock is opened, the app sends a signal to the KPN network so that data as well as voice communication is temporarily blocked, with the exception of the alarm number 112. As soon as the app is used to lock the bicycle, the user once again has complete use of his or her smartphone.

Never before has a telecom brand taken the step to actually block their cellular network to improve the safety of its users.

Awards:

ADCN - silver - Next Impact
ADCN - bronze - Product

Cannes Lions - bronze - Connected Devices
Cannes Lions - bronze - Innovative use of Technology
Cannes Lions - bronze - Mobile & Apps
Cannes Lions - bronze - Use of Technology
D&AD - pencil - Product Design
Eurobest - grand prix - Innovation

Lovie - gold - Best connected products & wearables (apps, mobile sites & podcasts)

Lovie - gold - Family & Kids (apps, mobile sites & podcasts)

Lovie - silver - Mobile & Experiential Marketing (online advertising)

SpinAwards - nominee - User Experience

SpinAwards - nominee - Innovation
Webby - nominee - Connected Products & Wearables

Agency: N=5 | Technical realisation: code&coding